Atlantic
A new website for a renewable energy holding.
Context
Atlantic Energias Renováveis is a holding company that owns, develops and operates renewable energy projects. It needed a website that represented its position in the market.
Process
I redesigned the existing website using flexible elements to strengthen Atlantic's digital presence. The goal was a simple, sleek site. I worked with the front-end and back-end developers, with performance and flexibility as the focus.
Key decision
The main challenge was the homepage video, which shows shots of Atlantic's wind farms. We chose a short video and worked with the front-end team to improve its performance.
We also built a simple navigation that can expand in the future. On mobile, we rethought the navigation, using best practices to improve taps on links and buttons.
Result
694,928
views after launch
3
pages per visit, on average
In 2019, Atlantic was acquired by China General Nuclear Power Group (CGN). This was not a direct result of the project, but it marks the company's growth in the period we worked together.