Preferência à Vida
A digital campaign about the value of the crosswalk in São Paulo.
Context
A2 Comunicação, in cooperation with Nova S/B, adapted a campaign about the value of the crosswalk in São Paulo. The project, called Preferência à Vida, introduced the "Crosswalk Man".
Process
My responsibilities were information architecture (site maps and wireframes), UI design and front-end development.
Key decision
I built a landing page that presents the main figures and results of the social media campaign, with a gallery of every photo taken of the Crosswalk Man.
Result
The campaign won the Effie Awards Brasil in 2012, in the non-profit category.
The landing page was turned into a DVD, produced in partnership with Raphael Fabeni, front-end developer.
Next case
Riachuelo 2018