About
Bio
Design is how I think through complex problems.
I'm Rodrigo, a designer based in São Paulo, Brazil. My focus is UX strategy and service design.
I have worked with small and large companies, including Linx, Stone.co, Vale S.A, Porto Seguro, Itaú Unibanco, AVON, Riachuelo, Atlantic Energias Renováveis, Discovery Turbo, DesenvolveSP, Dersa, CET and the São Paulo State Government.
I translate business strategy into user-centered design solutions through research, journey mapping, opportunity identification, interface development and prototyping. In recent years, I have also taken on the operation and guidance of design teams: I manage design tools and processes, support career growth within UX teams and lead design projects.
I talk regularly with other specialists to get different points of view and improve the outcome. It helps me keep learning and get better as a designer.
Leadership
Over the last three years, I have led teams of up to eight people, implementing DesignOps processes, career paths, a project governance portfolio and product acceleration sprints.
Core values
Good design is good business.
It's not only about beauty. It has to work.
Always learning.
There's always something new to learn.
Get to the root of the problem.
To find the best solution.
Keep it simple.
Why make it complicated?