Hi, I'm Rodrigo 👋

Brazilian Designer, Service Design Enthusiast, Amateur Runner, Music Fan & Sightseer. Be welcome!

About me

I live in São Paulo, Brazil. I'm an UX Specialist focused in UX Strategy & Service Design.

During my career, I have been working with small and large companies, such as Linx, Stone.co, Vale S.A, Porto Seguro, Itaú Unibanco, AVON, Riachuelo, Atlantic Energias Renováveis, Discovery Turbo, DesenvolveSP, Dersa, CET, and Sao Paulo State Government.

Additionally, I believe in collaboration. I am regularly in contact with other experts and specialists in a way to get distinctive points of view to improve the outcome. This is an opportunity to learn more and get better as a designer.

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Selected Work (2014-2024)

My experience & journey

Linx/Stone.co: Design Specialist / UX Coordinator
EY: Senior UX Consultant
Linx: Product Design Specialist
Triggo Labs: Senior UX Designer
Itaú Unibanco: UX Designer / Product Designer
GFT: UX Designer
A2ad / A2 Comunicação: Web Designer

Approach

I'm committed to translating business strategies into user-centered design solutions through extensive research, journey mapping, opportunity identification, interface development, and prototyping.

In recent years, I have expanded my role to encompass the operation and guidance of design teams. I am proficient in managing design tools and processes, fostering career growth within UX teams, and effectively leading design projects.

My core values

Good design is good business: It’s not only about beauty
Always learning: There’s something new to learn.
Get to the root of the problem: To come up with the best solution.
Keep it simple: Why make it complicated?

Specialties

User experience design (UX): Turning the complex into simple.
Service design and strategy: Going beyond digital.
Interaction design: Transforming insights in reality.
Analytics and data: Goals, signals, and metrics