Content Strategy, UX and Visual Design
The Sao Paulo State Secretary is one of the most notable public institutions in Brazil.
As a designer, I helped them to improve their portal, showing the best services, information, and projects to the community.
During the project, my responsibilities included organizing meetings with the Content Strategists and Development teams, and planning the information architecture (sitemaps and user flows), wireframing, and UI Design.
I helped to build the style guide which made it possible to build more than 50 landing pages to special projects and initiatives. About the portal, we built an information architecture to make homepage improvements.
The color scheme, style, and typography were inspired by the arts that are shared in social media (Facebook and Twitter), always prioritizing the playful, live, and fun colors.
At the same time, we induced the videos at the homepage to improve the YouTube engagement, showing the diversity of the content to the audience.
+45% homepage visits
180 millionportal access between 2011 - 2016/Jan
58 landing pages produced