Featured Case
Develop online channels, humanize as management and focus actions provision of services to citizens
Improving the quality and agility of public information, optimizing service provision, and activating interaction with millions of citizens it was a huge challenge when I assumed the responsibility to develop and conduct the redesign of the portal of the Government of the State of São Paulo.
Meanwhile the discovery phase, one decision taken was the remain with navigation structure (information architecture) because of its simplicity and performance.
Regarding the performance, we started to reduce the image sizes of galleries (slideshows). At the same time, a content inventory was used to reformulate paragraphs and copy oriented to SEO improvements.
76 mi of access in 3 first months
30% increase of visits