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Featured Case

DesenvolveSP

Development agency from São Paulo gathers entrepreneurs focused on business development

Year
2015
Project
Product design
My role
Discovery, Information Architecture, UI Design, Front-end

Challenge

DesenvolveSP provides investment opportunities for small and medium businesses of the State of São Paulo.

I help to design the visual project of the new website, creating a useful and friendly interface, using photos, videos, and good content to help entrepreneurs to choose the best investment plan.

Findings

During the discovery phase, I figure out the difference of stages (or moments) that every company has: Innovation, Growth, Development, Exportation, and Sustainability.

In this context, we provide de navigation based on these moments, to help the entrepreneurs choose the best loan options.

The design process

The project needs a stable design guide to support all the different templates into the portal.

Results

+2 mi access in 3 first months

1,5 minewsletter subscriptions

52k entrepreneurs completed the simulation of investments

Desenvolve SP

Next project

Educação SP